We All Sell
Let me start by asking, have you ever asked a girl or guy for a date? Have you ever applied for a job? Have you ever convinced your mom or dad to let you do something when the idea was only on the fringes of being a good choice and, on and on and on? This is the natural ability of human communication with passion. However, it is necessary to hone this natural ability into a professional focus. Very simply it takes work and the harder you work the more you can learn and the more successful you will become.
My grandmother used to say, “Birds of a feather flock together”. In the world of sales, the meaning is quite simple. Do you like to purchase something from someone that presents a negative attitude or with no knowledge of what they are selling? Do you like to purchase something from someone who will not present their eyes directly to you? Do you like to purchase something from someone who is not correctly (clean and neat) dressed for the part? Do you like to purchase from someone who appears to be more interested in making the sale than they are fulfilling your purchasing need?
The Sales Flock
Sales can be a very rewarding and successful occupation for those willing to learn to bring themselves up to the standards of the successful sales flock; a very special society of true professionals. This means “work” in scrutinizing and improving every aspect of yourself and also who your potential customer requires you to be.
The first 30 seconds of interaction with the potential customer can make the difference between success and failure. Think about it, and work on it, all the time. Reveal yourself honestly, through your eyes, body language and facial expression, let the customer know they are the most important thing you have on your plate…………they are in “good professional hands”, and, you are not there to take advantage because they have a need. You are there because you are the creditable professional “in service” to them and your expectations are high that you will successfully lead them to their decision to buy.
It Takes Preparation
It is very difficult to make a sale if you dominate the conversation………….”listening is required”. Practice, practice, practice, learn, learn, and learn what you can say in 10 seconds in order to get a response and another 20 seconds to assure your customer that you are the knowledgeable professional in service that can help them. You can’t meet the customer and then get ready to meet the customer…………..be ready, that’s your job.
It should be noted that: The synonym for professional is “practiced” and there are no naturally born “Super” Sales People, they learn to be.